Article
Fleet Optimisation
Hatmill helps organisations improve fleet performance through data-driven asset selection, maintenance planning, telematics insight, driver analysis, and long-term scenario planning – combining operational experience with the right balance of vehicles, data, processes, and people to reduce costs, improve reliability, and ensure fleets remain resilient and sustainable.
Fleet Optimisation Overview
What is Fleet Optimisation?
We’ll look at how you deploy your transport fleet, from large articulated vehicles to smaller rigids and vans. Complimenting the internal fleet with the tactical use of third parties and carrier networks where those options are more efficient. We’ll help you identify and implement quantifiable improvements that deliver tangible returns and savings.
Our analysis can crossover into warehousing, looking at metrics such as pallet fill, to inform tactical changes and achieve a balance across your business and avoid unintended consequences.
Why is it important?
Fleet operations are becoming increasingly complex as businesses face rising costs, growing customer expectations, and rapid changes in technology and regulation. Fuel volatility, tightening emissions standards, and the shift toward electric and alternative‑fuel vehicles mean traditional fleet models are no longer sufficient.
Advancements in telematics and data analytics provide unprecedented visibility into utilisation, driver behaviour, and asset performance. Yet many organisations struggle to convert this data into meaningful action due to gaps in process, capability, or governance.
The move toward electrification, charging infrastructure requirements, and pressure to reduce environmental impact add further complexity. Businesses that fail to plan ahead risk higher costs and disruption.
Fleet Optimisation Services
Vehicle Acquisition & Replacement Planning
Every vehicle has an expected lifecycle. Over time, maintenance costs rise, and reliability decreases until the asset is no longer economically viable. Hatmill helps organisations identify exactly when that point arrives, enabling informed decisions about vehicle acquisition and replacement that balance operational performance with financial efficiency. As independent consultants, we assess how different assets perform across your specific operation: the work they undertake, the conditions they operate in, and the image they project. A standard panel van has a very different lifecycle and cost profile compared with a specialist refrigerated vehicle or bespoke trailer, directly influencing the total cost of…
Every vehicle has an expected lifecycle. Over time, maintenance costs rise, and reliability decreases until the asset is no longer economically viable. Hatmill helps organisations identify exactly when that point arrives, enabling informed decisions about vehicle acquisition and replacement that balance operational performance with financial efficiency.
As independent consultants, we assess how different assets perform across your specific operation: the work they undertake, the conditions they operate in, and the image they project. A standard panel van has a very different lifecycle and cost profile compared with a specialist refrigerated vehicle or bespoke trailer, directly influencing the total cost of ownership and optimal replacement strategy.
We also consider procurement preferences – whether you purchase vehicles as fixed assets or lease to maximise liquidity. By combining lifecycle analysis, procurement strategy, and operational insight, we help organisations reduce cost, improve reliability, and create smarter, more sustainable fleet solutions.

Fleet Optimisation Services
Telematic Vehicle Tracking
Telematics and GPS tracking give organisations real‑time visibility of how, where, and when their assets are being used. Hatmill helps clients turn this data into insight – identifying operational bottlenecks, spotting inefficiencies, and optimising vehicle deployment. Understanding utilisation reveals where businesses may be running too many vehicles or where more capacity is needed, enabling better outcomes with fewer assets. Telematics also provides crucial information about vehicle health and driver behaviour. Engine performance data, temperature cycles, and fault codes highlight early signs of preventable breakdowns – such as diesel particulate filters (DPFs) failing to reach temperature on urban routes. Driver‑behaviour analytics…
Telematics and GPS tracking give organisations real‑time visibility of how, where, and when their assets are being used. Hatmill helps clients turn this data into insight – identifying operational bottlenecks, spotting inefficiencies, and optimising vehicle deployment. Understanding utilisation reveals where businesses may be running too many vehicles or where more capacity is needed, enabling better outcomes with fewer assets.
Telematics also provides crucial information about vehicle health and driver behaviour. Engine performance data, temperature cycles, and fault codes highlight early signs of preventable breakdowns – such as diesel particulate filters (DPFs) failing to reach temperature on urban routes. Driver‑behaviour analytics flag harsh braking, speeding, or rapid acceleration, supporting targeted training programmes.
While artificial intelligence increasingly identifies patterns, many organisations fail to unlock full benefits due to gaps in process or capability. As independent consultants, Hatmill helps clients build the discipline and governance needed to turn telematics into a powerful fleet optimisation solution.
Fleet Optimisation Services
Maintenance Schedules & Cost Control
Proactive maintenance planning is essential for improving fleet reliability and controlling costs. Traditional inspection intervals – such as the common six‑weekly schedule for heavy goods vehicles – aren’t always optimal. Some vehicles may be maintained more often than necessary, while others need more frequent attention depending on usage, mileage, and operating conditions. Hatmill does not inspect vehicles or assess maintenance quality – that is the responsibility of qualified providers and regulatory bodies. Instead, we analyse your maintenance schedule structure, vehicle downtime patterns, breakdown frequency, and overall cost profile. By reviewing operational data, our independent consultants identify opportunities to improve reliability,…
Proactive maintenance planning is essential for improving fleet reliability and controlling costs. Traditional inspection intervals – such as the common six‑weekly schedule for heavy goods vehicles – aren’t always optimal. Some vehicles may be maintained more often than necessary, while others need more frequent attention depending on usage, mileage, and operating conditions.
Hatmill does not inspect vehicles or assess maintenance quality – that is the responsibility of qualified providers and regulatory bodies. Instead, we analyse your maintenance schedule structure, vehicle downtime patterns, breakdown frequency, and overall cost profile. By reviewing operational data, our independent consultants identify opportunities to improve reliability, reduce unexpected failures, and optimise inspection intervals.
Cost control is strengthened by monitoring spend, identifying recurring issues, and evaluating whether maintenance cycles suit each vehicle’s role. This data‑led approach enhances budget predictability and supports long‑term fleet optimisation, achieving safer, more reliable performance without unnecessary expense.

Fleet Optimisation Services
Fuel Cost Forecasting
Fuel is one of the largest controllable expenses in any transport operation, often accounting for around a third of total operating costs. Hatmill helps organisations build accurate, data‑driven fuel cost forecasts to plan for volatility and make informed financial decisions. With reliable forecasting, businesses can negotiate better fuel card agreements, explore bunkering options, and manage procurement more strategically. Fuel efficiency optimisation is equally important. By analysing mileage patterns, driver behaviour, and route design, our fleet consulting services help reduce consumption on every mile driven. Well‑maintained vehicles, disciplined driving styles, and optimised routing all contribute to lower fuel use and a…
Fuel is one of the largest controllable expenses in any transport operation, often accounting for around a third of total operating costs. Hatmill helps organisations build accurate, data‑driven fuel cost forecasts to plan for volatility and make informed financial decisions. With reliable forecasting, businesses can negotiate better fuel card agreements, explore bunkering options, and manage procurement more strategically.
Fuel efficiency optimisation is equally important. By analysing mileage patterns, driver behaviour, and route design, our fleet consulting services help reduce consumption on every mile driven. Well‑maintained vehicles, disciplined driving styles, and optimised routing all contribute to lower fuel use and a smaller carbon footprint.
As independent consultants, Hatmill combines forecasting, behavioural insight, and operational analysis to create practical fleet optimisation solutions that reduce costs, improve sustainability, and build resilience against future fuel volatility.

Fleet Optimisation Services
Driver Behaviour Analysis
Every fleet relies on its drivers, which means driver behaviour directly impacts safety, cost, and reputation. Telematics and vehicle‑tracking systems provide clear visibility of driving patterns, identifying risks such as speeding, harsh braking, excessive idling, and aggressive acceleration. Hatmill helps clients interpret this data and turn it into meaningful action. Real‑time alerts and performance dashboards allow drivers and fleet managers to understand where behaviours need to change. However, many organisations fail to unlock full benefits due to gaps in processes, unclear policies, or limited follow‑through. As independent consultants, we help build the structure and routines required to turn insight into…
Every fleet relies on its drivers, which means driver behaviour directly impacts safety, cost, and reputation. Telematics and vehicle‑tracking systems provide clear visibility of driving patterns, identifying risks such as speeding, harsh braking, excessive idling, and aggressive acceleration. Hatmill helps clients interpret this data and turn it into meaningful action.
Real‑time alerts and performance dashboards allow drivers and fleet managers to understand where behaviours need to change. However, many organisations fail to unlock full benefits due to gaps in processes, unclear policies, or limited follow‑through. As independent consultants, we help build the structure and routines required to turn insight into improved performance.
Targeted training, coaching, and incentive programmes are essential. By recognising safe drivers while supporting those who need improvement, businesses reduce accident rates, lower fuel consumption, extend vehicle life, and enhance their public image – core elements of effective fleet optimisation.

Fleet Optimisation Services
Fleet Asset Management Optimisation
Maximising the utilisation and return on investment of fleet assets is essential for controlling costs and improving operational efficiency. Hatmill assesses how vehicles, trailers, and specialist equipment are deployed day‑to‑day, identifying where assets are underused, overworked, or incorrectly matched to operational demands. Telematics, vehicle‑tracking data, and maintenance insights build a clear picture of utilisation, dwell time, and performance. However, technology alone isn’t enough. As independent consultants, we help clients implement the right processes, routines, and reporting structures to use this information effectively. Regular reviews, clear accountability, and simple dashboards ensure assets are deployed where they deliver the greatest benefit. Through…
Maximising the utilisation and return on investment of fleet assets is essential for controlling costs and improving operational efficiency. Hatmill assesses how vehicles, trailers, and specialist equipment are deployed day‑to‑day, identifying where assets are underused, overworked, or incorrectly matched to operational demands.
Telematics, vehicle‑tracking data, and maintenance insights build a clear picture of utilisation, dwell time, and performance. However, technology alone isn’t enough. As independent consultants, we help clients implement the right processes, routines, and reporting structures to use this information effectively. Regular reviews, clear accountability, and simple dashboards ensure assets are deployed where they deliver the greatest benefit.
Through operational insight, process improvement, and data-driven analysis, Hatmill helps businesses optimise asset life, reduce unnecessary expenditure, and improve service performance – ensuring your fleet operates efficiently, sustainably, and with maximum return on investment.

Fleet Optimisation Services
Fleet Policy Review
Clear, well‑structured fleet policies are essential for safe, efficient, and compliant operations. Hatmill reviews and refreshes fleet policies to align with business strategy, operational requirements, regulatory obligations, and sustainability goals. We assess how current policies support fleet performance, identifying gaps, ambiguities, or outdated practices that create risk or unnecessary cost. Policies shape everyday decision‑making: how vehicles are allocated, how drivers behave, how fuel is purchased, how maintenance is managed, and how telematics data is used. As independent consultants, we ensure policies are practical, relevant, and clearly understood, supporting consistent standards and improved accountability. We embed processes and reporting structures that…
Clear, well‑structured fleet policies are essential for safe, efficient, and compliant operations. Hatmill reviews and refreshes fleet policies to align with business strategy, operational requirements, regulatory obligations, and sustainability goals. We assess how current policies support fleet performance, identifying gaps, ambiguities, or outdated practices that create risk or unnecessary cost.
Policies shape everyday decision‑making: how vehicles are allocated, how drivers behave, how fuel is purchased, how maintenance is managed, and how telematics data is used. As independent consultants, we ensure policies are practical, relevant, and clearly understood, supporting consistent standards and improved accountability.
We embed processes and reporting structures that turn policy into action. By combining operational insight with best‑practice governance, Hatmill helps organisations build fleet policies that improve safety, reduce risk, support efficiency, and enable long‑term, sustainable fleet performance.

Fleet Optimisation Services
Strategy Stress Testing (5-10 Years)
Building a resilient, future‑proof fleet strategy means understanding how decisions will perform under various future scenarios. Hatmill conducts long‑term, 5–10‑year stress testing to ensure your fleet policies and optimisation plans remain effective throughout asset lifecycles, examining how economic shifts, operational demands, and business risks could affect fleet performance. Regulatory change is a major driver of future risk. With the planned phase‑out of internal combustion engines, organisations need clarity on when and how to transition to alternative‑fuel or electric vehicles. We assess the operational, financial, and strategic impacts of these shifts, ensuring policies are compliant, commercially viable, and operationally realistic. Infrastructure…
Building a resilient, future‑proof fleet strategy means understanding how decisions will perform under various future scenarios. Hatmill conducts long‑term, 5–10‑year stress testing to ensure your fleet policies and optimisation plans remain effective throughout asset lifecycles, examining how economic shifts, operational demands, and business risks could affect fleet performance.
Regulatory change is a major driver of future risk. With the planned phase‑out of internal combustion engines, organisations need clarity on when and how to transition to alternative‑fuel or electric vehicles. We assess the operational, financial, and strategic impacts of these shifts, ensuring policies are compliant, commercially viable, and operationally realistic.
Infrastructure readiness is critical. Electrification requires depot charging capacity, upgraded power supply, smart charging management, revised route planning, and new maintenance capabilities. We model these dependencies to clarify investment timelines, risk exposure, and real‑world feasibility.
We also stress test against wider business risks: fuel price volatility, shifts in customer demand, geographic expansion, and workload changes. As independent consultants, we combine operational insight with scenario modelling to ensure your fleet optimisation solution remains robust.

Fleet Optimisation Services
Stakeholder Reporting & Change Management
Clear, consistent reporting ensures stakeholders understand fleet performance and value delivery. Hatmill provides the structure, insight, and governance to give senior leaders full visibility of cost savings, efficiency improvements, risks, and operational performance. Dashboards, performance summaries, and simple KPIs translate complex fleet data into messages that support decision‑making and demonstrate the impact of your fleet optimisation solution. However, reporting alone isn’t enough – change must be embraced by those who operate and manage the fleet daily. We work with operators, drivers, managers, and leadership teams to build understanding, address concerns, and create the routines required for long‑term success. Training, communication,…
Clear, consistent reporting ensures stakeholders understand fleet performance and value delivery. Hatmill provides the structure, insight, and governance to give senior leaders full visibility of cost savings, efficiency improvements, risks, and operational performance. Dashboards, performance summaries, and simple KPIs translate complex fleet data into messages that support decision‑making and demonstrate the impact of your fleet optimisation solution.
However, reporting alone isn’t enough – change must be embraced by those who operate and manage the fleet daily. We work with operators, drivers, managers, and leadership teams to build understanding, address concerns, and create the routines required for long‑term success.
Training, communication, and regular feedback loops help embed new ways of working – whether using telematics data, following updated policies, or adopting new processes. Combined with strong reporting, this ensures improvements are sustained, and organisations achieve maximum benefit from their fleet strategy.

“Throughout our time working with Hatmill, I have remained impressed with the organisation, focus and tenacity of the team, and they have been instrumental in helping our organisation reach some critical decision points. The team are engaging, personable and a pleasure to work with.”
– Phil Wright, Head of Logistics, Greggs
Our services
Transport & Logistic Services
Transport Management System (TMS)
Transport Management Systems (TMS) are software solutions that provide visibility and control over transport operations by integrating with systems like WMS, telematics, and ERP to manage everything from vehicle allocation and customer expectations to invoicing and proof of deliveries.
Sustainable Transport Consulting
As transport is often the largest source of emissions in supply chains, Hatmill supports businesses in designing and delivering data-led sustainable transport solutions that reduce emissions, control costs, and strengthen ESG performance across logistics operations.
Transport Network Optimisation & Design
Network optimisation and design cuts costs and boosts service performance through advanced modelling, centre of gravity analysis, and strategic placement of depots, hubs, and distribution centres to build efficient, future-ready logistics networks that strengthen customer delivery performance.
Ideas & Insights
Related Insights
Our guides, ideas and views. Explore our insights to deliver tangible improvements to your supply chain and logistics operations.